Asri Ahmad
director, design and innovation

Asri is a highly trained professional in the field of industry design, specializing in various design disciplines within the realm of business, brand identity development, and innovation. Throughout his career, he has held several key positions including Co-founder of Passage Asia, Executive Creative Director at Rifaie, Chua, and Sethi Sdn Bhd, and Co-founder of Rekanegara. Additionally, Asri has served as a judge on the MRM Malaysia Design Mark Panel. He has made significant contributions to the design industry, including being part of the original design team responsible for the Petronas and Malaysia brand campaigns. Asri is also an accomplished speaker, frequently participating in industry talks and seminars on design practices and innovation.

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